Starbucks Reserve takeaway cards are briefed to visually convey what's special about the small-lot, single-origin coffee inside each bag. The rare Maracaturra varietal is known for its oversized beans. I knew I was onto something when a Starbucks Creative Studio peer saw the WIP artwork—without any text—on my screen and asked, "Is that for a maracaturra?" Pleased, I replied, "Yes! And wow, your coffee knowledge is deep."