I designed a year-long service campaign which launched a new look, tone and feel for the brand’s volunteer efforts. Used across media—print, social, digital, internal comms, etc.—these assets invited customers to take action with us to make a difference. The “volunteerism” campaign led up to the release of our annual Global Social Impact Report. I worked closely with and art directed the illustrator to create an abstract and modern illustration style. Paired with a fresh and playful voice, the multi-page document showcased Starbucks’ community, social and environmental efforts. It was exciting to shift what was once viewed as a piece targeted to policy wonks to something much more fun, fresh and relevant to a younger and more community-minded audience.