January is a time to reset, renew and take care of yourself following the busy holidays. Keeping that mindset at the center, I co-led the 2022 Winter seasonal campaign team responsible for the overall creative strategy, expression and guidelines followed by internal and external groups. Also part of Winter, I was the associate creative director leading coffee packaging, Starbucks cards, Meatless Mondays and Valentine's Day mini-campaigns, and the audio spot.
Winter audio spot
